trucking trend report

Star’s Research Unveils Key Growth Opportunities in Commercial Trucking Industry

Digital products have the potential to unlock 50-60% of new profits for commercial vehicle manufacturers. Dive into the world of software-defined vehicles.

Software-defined vehicles and upcoming digital services have paved the way for the next major battleground.”

— Alex Mukamelov, the Design Director at Star

SUNNYVALE, CALIFORNIA, UNITED STATES, November 16, 2023 / — Star, the global technology consulting firm has released major research on how digitalization is reshaping the trucking industry, creating new revenue streams and brand opportunities. This comprehensive commercial vehicle trend report covers the following topics:
📈 Market trends and innovations
🚚 Key players and their strategies
🔧 Latest technological advancements

Download the report now!

In order to thrive in the ever-changing landscape, commercial trucking companies need to place a strong emphasis on the following aspects:

1. Safety: Enhancing vehicle safety is crucial, and this can be achieved by integrating advanced driver assistance systems, intelligent AI assistants, and 360-degree cameras. These technologies contribute to creating a more secure and dependable transportation ecosystem.
2. Productivity: Driving growth necessitates the optimization of operations and resource allocation. Fleet management systems, energy management solutions, and improved navigation modules play a pivotal role in achieving this goal.
3. Maintenance: To streamline maintenance processes, companies should offer features related to service status, vehicle health monitoring, remote diagnostics, and service history. Proactively addressing maintenance needs can significantly reduce downtime and enhance operational efficiency.
4. Comfort: Elevating driver well-being is essential, as it not only boosts productivity but also leads to increased job satisfaction and employee retention.
5. Digital services: Empowering companies to meet evolving customer demands, leveraging commercial trucking software and digital products allows them to provide enhanced services and solutions.

According to Alex Mukamelov, the Design Director at Star, the software-defined vehicle and upcoming digital services have paved the way for the next major battleground. OEMs harness cutting-edge technologies such as telematics, the Internet of Things (IoT), and data analytics to fine-tune their operations, enhance route planning, boost fuel efficiency, and optimize supply chain management. This approach results in heightened efficiency, cost reductions, and enhanced customer service.

This report offers valuable insights into the evolving trends within the trucking industry, shedding light on the market’s trajectory for the next decade. It equips your company with practical and implementable strategies to maintain a competitive edge. Furthermore, you can gain knowledge about how industry leaders such as Daimler Truck, Tesla, Volvo Trucks, Mack Trucks, and Farizon Auto are spearheading innovation. It assesses their performance across the five critical aspects of commercial vehicle excellence, revealing areas where they have excelled and opportunities for further improvement.

About Star:

Star is a global technology consulting company that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Our Automotive & Mobility Practice helps 35+ of the world’s leading OEMs, Tier 1 suppliers, and mobility startups win through stunning HMI, connected vehicle and IoT solutions, and digital products and services. Star’s unique approach helps companies reach their endgames while prioritizing empathy for end-users, society, and the planet.

Julia Poluliakh, Head of Marketing
Star Automotive & Mobility
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